Speakers

Sarah Terzic is the Co-Founder and President of UpSpring, where she is instrumental in shaping operations, processes, and company culture. A native New Yorker now based in Chicago, Sarah launched UpSpring from her college dorm room alongside childhood friend Tiffany Rafii. Guided by Sarah’s entrepreneurial drive and passion for building strong systems, the scrappy two-woman venture has scaled into a 50+ person team representing more than 80 clients across design, real estate, hospitality, healthcare, F&B, and consumer goods.

In her role today, Sarah serves as the operational backbone of the company, directing financial strategy, optimizing workflows, and fostering an inclusive, collaborative culture that empowers employees to grow into senior leaders. Known for her capacity to transform lofty visions into tangible realities, she balances creativity with calculated planning. A decisive leader unafraid of reinvention, Sarah believes in transparency, respectful communication, and building an environment where growth benefits both the firm and its people. Outside of work, she’s a proud mom of three boys and loves cooking for her always-hungry crew.