Speakers

Colleen Keyworth is a nationally recognized HVAC industry leader, marketing strategist, speaker, and advocate for workforce development and inclusion within the skilled trades. As Vice President of Online-Access Inc., a Michigan-based web marketing company specializing in HVAC, plumbing, and electrical contractors, Colleen has become one of the industry’s most recognizable voices on digital marketing, contractor branding, AI and search visibility, and the evolving relationship between technology and customer behavior in the home services space. With deep roots in the industry through her family’s HVAC and plumbing business, she possesses a profound understanding of the contracting landscape and the realities contractors face in building profitable, sustainable businesses. Her dedication to enhancing digital marketing strategies for HVAC contractors has established her as a trusted leader and influential voice in the industry.