Founded in 1975 by Inocencio Carbajal aka “El Guero”, Carnitas Uruapan is the legendary destination for those whose palates crave authentic Carnitas from Michoacan, Mexico. It’s no secret that Inocencio’s hard work, passion for Mexican flavors, and courage have made him a local celebrity in Chicago’s Pilsen neighborhood, where he opened the first restaurant more than 40 years ago. Carnitas Uruapan has created a successful brand story, featured in a variety of media outlets, including Univision, The Food Network, VICE, The Cooking Channel, and PBS by consistently making sure the family recipe remains true to its Mexican heritage, unmodified for the American market in any way. Now, with the recent expansion into a second location in Gage Park, Carnitas Uruapan will continue to expand the brand with its traditional menu, but bringing a refreshed brand look and feel for patrons to experience.