WORKSHOP: Build a Foundation to Thrive: ASID Business Basics Checklist

30 Oct 2025
AIA CES Workshops , Architecture & Design (Workshop 1)
Starting and managing an interior design business requires more than creativity—it demands strategic planning, business acumen, and clear direction. In the daily flurry of project deadlines and client calls, it’s easy to overlook the essential building blocks that form your foundation to thrive. ASID will guide attendees through its newly published Business Basics Checklist. The session will provide actionable insights for designers at any stage to build a sustainable, intentional business practice.
Speakers
Matthew J. De Geeter
Matthew J. De Geeter, Senior Vice President, Strategic Enterprises - ASID
Jordana Joseph, ASID Associate
Jordana Joseph, ASID Associate, President - ASID Illinois Chapter
Karina Kaiseth, ASID, CIDA
Karina Kaiseth, ASID, CIDA, At-Large Director - ASID Illinois Chapter